BtoB

Doremus revamps service offerings

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New York--Doremus, a b-to-b agency that is part of the Omnicom Group of Cos., has revamped its service offerings to provide a higher level of strategic consulting to clients.

Doremus has restructured its services into three operating areas: strategic consulting, led by Lou Rubin, exec VP-chief marketing officer; creative expression, led by Evelyn Neill, president of creative; and the orchestration unit, led by David Simpson, exec VP-director of client service, and Jane Lauterback, exec VP-director of marketing.

Neill joins Doremus from Deutsch, where she was senior VP-group creative director.

Doremus said it is expanding its business strategy beyond b-to-b to “c-to-c,” for corporate-to-culture, in which it will help its corporate clients connect with various touch points of their culture.

--Kate Maddox

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