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BtoB

DoubleClick acquires online video company Klipmart

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New York—DoubleClick announced the acquisition of Klipmart, an online video advertising company.

Financial terms of the deal were not disclosed.

The acquisition will give DoubleClick clients access to Klipmart's online video ad technology and management services.

DoubleClick also announced it will launch Innovation Lab to lead the industry in the development of new creative video concepts for multiple digital platforms.

—Kate Maddox

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