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DoubleClick adds customers for MediaVisor

Published on .

New York--DoubleClick Inc. Wednesday announced it signed up Critical Mass, GSD&M, Modem Media and Click Here/The Richards Group as agency customers for MediaVisor, a Web-based campaign management tool it debuted five months ago. MediaVisor also incorporates DART, DoubleClick's ad-serving technology, as well as reach and frequency planning tools.
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