BtoB

DoubleClick agrees to buy Falk eSolutions

Published on .

Reprints Reprints

New York—DoubleClick Inc., which provides digital advertising technology and services for marketers, ad agencies and Web publishers, Monday announced it has agreed to acquire Falk eSolutions, a global provider of online advertising delivery and marketing management programs. Financial terms were not disclosed. By acquiring Germany-based Falk, DoubleClick hopes to boost its global presence and localization capabilities, and said it will almost double its European staff. 

In this article:
Most Popular