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BtoB

DoubleClick awards ad account to Grey Worldwide

Published on .

New York--DoubleClick Inc. has awarded its advertising account to the New York-based Grey Worldwide unit of Grey Global Group Inc. The account's dollar amount was not released, though it is estimated at between $20 million and $25 million. The win is significant for Grey Global, as some Wall Street analysts see DoubleClick as having a viable future, an anomaly in the online ad network industry.
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