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DoubleClick to buy FloNetwork

Published on .

New York--In a deal that underscores its increased presence in b-to-b e-mail marketing, DoubleClick Inc. has announced its intention to acquire Toronto-based FloNetwork Inc. The cash and stock deal, the terms of which were not disclosed, will require approval from FloNetwork's shareholders and the Canadian government. FloNetwork is a leader in developing customized e-mail marketing technologies, with partnerships with companies including Unica Corp. and Experian.
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