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BtoB

DoubleClick and CentrPort enter alliance

Published on .

New York and Westport, Conn.--DoubleClick Inc., the online advertising company, and CentrPort Inc., which provides marketing interaction and conversion software applications, on Friday announced the integration of DoubleClick's DART for Advertisers service with CentrPort's Anonymous Prospect Management platform. Terms of the deal were not disclosed. The integration will provide advertising and agency customers of both companies with access to online marketing campaign management that helps joint customers to measure, evaluate and execute campaigns with more accuracy.
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