DoubleClick gets the all-clear from Media Rating Council

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New York—DoubleClick, a digital advertising company, announced it has received accreditation from the Interactive Advertising Bureau’s Media Rating Council for its DART ad-serving platform. DoubleClick said the accreditation will ensure that clients using its DART products will have an accurate and real-time picture of digital ad impressions generated by online campaigns. The MRC’s measurement standards were developed and finalized in Nov. 2004 to encourage online industry players to adhere to a common framework for measuring ad impressions.
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