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DoubleClick completes $85M investment in ValueClick

Published on .

New York--DoubleClick, the advertising services company that centralizes planning and tracking of online media campaigns, announced Tuesday it has completed its $85 million investment in ValueClick. Under terms of the deal, which creates a powerful online advertising alliance, ValueClick will receive $75 million in DoubleClick stock and $10 million in cash. ValueClick, which is also an online advertising services company, uses a ``cost per click-through'' revenue model, meaning advertisers pay only when a Web surfer clicks on a banner.
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