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DoubleClick creates advertising exchange

Published on .

New York—DoubleClick Inc. Wednesday announced it has introduced an online Nasdaq-style exchange for buying and selling online display advertising.
The company said the DoubleClick Advertising Exchange provides advertisers, agencies, publishers and ad networks with a marketplace to buy and sell ads with efficiency, transparency and control. DoubleClick's clients include more than 1,500 publishers, advertisers, agencies and ad networks.
The exchange service is currently in limited testing with a select group of U.S.-based buyers and sellers, the company said. It is expected to go "live" in the third quarter and will be available globally by the end of the year.
—Carol Krol
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