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BtoB

DoubleClick e-mail expansion outlined

Published on .

New York--Continuing its expansion into all phases of Internet marketing, DoubleClick Monday announced plans to deliver e-mail technologies and services for publishers, advertisers and media buyers. Called DARTmail, the new product features campaign management tools for marketers. For publishers, DARTmail features tools for inventory management, targeted e-mail newsletter advertisements and personalized content. By July, DoubleClick, New York, will introduce DARTmail Prospect and DARTmail Network, which it says will enable marketers to execute broad permission-based e-mail campaigns based on affinity categories.
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