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DoubleClick, IMS partner

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New York--DoubleClick Inc. and IMS, a VNU company, have partnered to provide reach and frequency tools for online advertisers. Under the agreement, WebRF, a reach and frequency measurement service that is now jointly marketed by IMS and Nielsen//NetRatings, will be integrated with DoubleClick’s MediaVisor service. Clients including Universal McCann Interactive, Modem Media and Starcom IP are among the first users of WebRF through MediaVisor.
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