×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

DoubleClick, Interwoven in marketing partnership

Published on .

New York--DoubleClick and Interwoven, an enterprise content management company, announced on Monday they have formed a partnership to co-market their software products. Interwoven's marketing content management software, MediaBin Asset Server 4.0, will be bundled with SmartPath 5.0, DoubleClick's recently acquired marketing resource management software. Each company will market the combined solution to its customers.
Most Popular
In this article: