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DoubleClick introduces Live Streaming video ads

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New York—DoubleClick Inc. announced a new service called Live Streaming, which enables advertisers to broadcast live events to users in real time through rich media ads.

The Live Streaming service is available to advertiser, agency and publisher clients through DoubleClick’s DART Motif rich media services. Clients can provide their own streaming content or can work with DoubleClick to arrange for live video coverage and editing.

The service debuted with the premiere of New Line Cinema’s movie “The Number 23."

—Kate Maddox
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