×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

DoubleClick launches Abacus Canada

Published on .

Most Popular

New York—DoubleClick announced the launch of Abacus Canada, a transactional data service used in direct mail campaigns. DoubleClick also announced an alliance with Canada Post Borderfree, a direct mail service provider, to assist U.S. direct mailers with order fulfillment, currency conversion and customer support for Canadian direct marketing programs. The announcement was made at the Direct Marketing Association’s Annual Catalog Conference in Orlando, Fla. More information is available at  http://www.abacuscanada.ca/.

In this article: