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DoubleClick launches Abacus Canada

Published on .

New York—DoubleClick announced the launch of Abacus Canada, a transactional data service used in direct mail campaigns. DoubleClick also announced an alliance with Canada Post Borderfree, a direct mail service provider, to assist U.S. direct mailers with order fulfillment, currency conversion and customer support for Canadian direct marketing programs. The announcement was made at the Direct Marketing Association’s Annual Catalog Conference in Orlando, Fla. More information is available at  http://www.abacuscanada.ca/.

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