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BtoB

DoubleClick launches latest version of DART ad management tool

Published on .

New York—DoubleClick has introduced a new version of DART Enterprise, the company’s licensed software for online ad management.

DART Enterprise 6.0 offers new features and enhancements, including frequency capping at three different levels: ad, flight and site/affiliate levels; page ad restriction enhancements, including the ability to prevent competing industry ads from appearing on the same page; and new inventory enhancements, including optimized forecasting tools.

—Carol Krol

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