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DoubleClick, Macromedia form strategic alliance to improve online advertising

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New York and San Francisco--DoubleClick Inc. and Macromedia Inc. Tuesday announced a strategic alliance to develop media programs to improve the effectiveness of online advertising. Under the terms of the agreement, DoubleClick and Macromedia will develop an integrated media program that will simplify the process of creating, trafficking and reporting on media advertisements for advertisers, agencies and publishers. The companies will integrate DoubleClick DART and Macromedia Flash MX software.
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