DoubleClick, Macromedia release multi-event reporting

Published on .

New York--DoubleClick and Macromedia introduced multi-event reporting for their joint product, DART Motif, which is used for creating, serving and tracking rich-media ads. The new reporting system allows advertisers to track more than 30 different activities within rich-media ads, including ad exposure time, ad interaction time, multiple clicks and click paths, downloads and whether a rich-media ad was fully delivered.
Most Popular
In this article: