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BtoB

DoubleClick, Macromedia release multi-event reporting

Published on .

New York--DoubleClick and Macromedia introduced multi-event reporting for their joint product, DART Motif, which is used for creating, serving and tracking rich-media ads. The new reporting system allows advertisers to track more than 30 different activities within rich-media ads, including ad exposure time, ad interaction time, multiple clicks and click paths, downloads and whether a rich-media ad was fully delivered.
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