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DoubleClick Media Asia looks for strategic alternatives

Published on .

Hong Kong--Online media sales company DoubleClick Media Asia Ltd. Friday announced it is "looking for strategic alternatives." DoubleClick Media Asia is a joint venture of DoubleClick International Internet Advertising Ltd. and Asiacontent.com, which has announced plans to liquidate. Media sales networks in China, Hong King, Korea, Singapore and Taiwan will essentially be transferred to local and current management in each country, pending agreements with the individual businesses involved. DoubleClick Media Asia indicated if agreements are reached, each entity would use DoubleClick ad serving technology.
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