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DoubleClick offers to buy Protagona for $12.9M

Published on .

New York--DoubleClick Inc. said Tuesday it has made a cash offer to acquire Protagona plc, a U.K.-based marketing automation and campaign management software company, for about $12.9 million. The offer is predicated on Protagona shareholders' refusal to approve Protagona's acquisition of Swetenhams Marketing Serviced Ltd.
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