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BtoB

DoubleClick to provide online ad management to Tribune Interactive

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New York--DoubleClick announced a three-year agreement with Tribune Interactive and Classifieds, a division of Tribune Co., to provide online ad management and e-mail marketing support for more than 50 Tribune Web sites.

The Web sites, which include chicagotribune.com, latimes.com and newsday.com, will use DART Enterprise, an in-house licensed software product for targeting, serving and reporting ads, in conjunction with DARTmail, a customizable e-mail service.

Other DoubleClick media clients include Bloomberg, Wall Street Journal Interactive and Washington Post Newsweek Interactive.

--Sean Callahan

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