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DoubleClick releases new version of DART

Published on .

New York—DoubleClick has released new versions of its DART for Advertisers and DART for Publishers reporting systems. The upgrades will allow advertisers and publishers to increase customization and tracking for online ad campaigns. The DART for Publishers software features 22 new metrics, including subsection of a site, booked and delivered revenue, and creative name and version (of online ads).

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