According to the report, âleaderboardâ ads, which are larger than banner ads, grew by 384% in the second quarter, compared with the same period in 2003. Rich media ads grew by 34%.
The report also found that the primary way online ads are targeted is by context. Of all ads served by publishers in the second quarter, 53.4% were targeted by keyword/key value, which is the term for how a publisher tags a page so that ads can be contextually served to it.
More information about the report is available at www.doubleclick.net.