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BtoB

DoubleClick reportedly on the block

Published on .

New York—DoubleClick is on the block and may be close to being acquired by Microsoft Corp., according to reports. The New York-based ad serving and marketing technology company is reportedly working with investment bank Morgan Stanley to explore options, including the possibility of going public.

Doubleclick would not comment on the reports.

DoubleClick is majority owned by Hellman & Friedman, a private equity firm. A source quoted in The Wall Street Journal said the firm is seeking $2 billion for DoubleClick.

Pieces of DoubleClick have been sold off over the past two years as the company concentrated on online services. Most recently, it sold its profitable Abacus unit, which handles data management and analytics, to Alliance Data Systems Corp.’s Epsilon.

--Carol Krol

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