×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

DoubleClick reports rise in rich media

Published on .

New York--Rich media advertising accounted for 42.8% of all online ads served by DoubleClick in the first quarter of 2004, up 54% from the same period last year, according to DoubleClick’s Ad Serving Trend Report. Also, for the first time, DoubleClick reported usage statistics for its Motif rich media ad units. The report found that on average, users interact with 18.4% of DoubleClick Motif ad units. Motif units display for 85 seconds, and the average interaction time is 30 seconds.
Most Popular
In this article: