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BtoB

DoubleClick revs up DART technology

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New York--Targeting publishers who are looking to boost their e-mail marketing campaigns, DoubleClick Inc., the online advertising agency, on Monday launched an enhanced version of its DARTmail 3.5 technology. DARTmail 3.5 provides marketers and publishers with expanded customer segmentation capabilities for highly targeted mailings. The technology also enables publishers to integrate their offline data with e-mail response data to get a better understanding of the customer.
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