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BtoB

DoubleClick rolls out new video ad format

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New York—DoubleClick introduced a new online video format called the teaser that allows advertisers to create ads with short flashes of video. Universal Pictures is the first advertiser to use the format for the debut of its new movie “The Bourne Ultimatum.” The ads feature higher-quality Flash units that will give marketers the ability to deliver more impactful creative messages, according to DoubleClick.

—Kate Maddox

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