New York—DoubleClick could be acquired by Hellman & Friedman, a San Francisco-based buyout firm, by week’s end, according to a report in Thursday’s New York Post. The Post reported the price could be about $1.2 billion. DoubleClick would not comment, and Hellman & Friedman could not be reached by deadline.
The ad management and data services provider went on the block in October.
The Post said other companies involved in the bidding were General Atlantic Partners and Cerberus Capital Management.
Axel Springer, Digitas and Young & Rubicam are among Hellman & Friedman’s other investments.