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DoubleClick snaps up @Plan for $120M

Published on .

New York--DoubleClick Inc. will buy @Plan Inc., a market research firm, for $120 million in cash and stock. The deal gives DoubleClick greatly expanded reach into Internet commerce research, a weakness of the company to date. It also underscores the trend among online ad networks--including DoubleClick arch rival 24/7 Media Inc.--to morph into full-service e-business consultancies. @Plan's clients include Microsoft Corp. and Young & Rubicam Inc.
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