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DoubleClick, Tacoda partner

Published on .

New York--DoubleClick Inc. and Tacoda Systems, a data integration provider, Tuesday announced they have formed an alliance to help clients integrate audience behavioral data into their online advertising efforts. "By using DoubleClick's product in conjunction with Tacoda's product, publishers have a strategic tool to help drive product development, leverage cross-media sales and provide advertisers with comprehensive campaign data tools," said Doug Knopper, VP-general manager, online advertising solutions at DoubleClick, in a statement.
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