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DoubleClick teams up with TRUSTe to promote privacy program

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San Jose, Calif., and New York --DoubleClick Inc., the online advertising company, and TRUSTe, which has an online privacy certification program, on Tuesday announced a program to extend TRUSTe's reach to more online marketers and Web publishers. As part of the plan, DoubleClick will post links to TRUSTe on its Web site to promote TRUSTe’s certification program. The TRUSTe Privacy Seal assures consumers that they have full control over the uses of their personal information. DoubleClick also said it would recruit marketers and Web publishers to become privacy seal holders.
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