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BtoB

DoubleClick trumpets e-mail offerings

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New York-DoubleClick Inc., best known for its banner-advertising acumen, began Tuesday to position itself as a b-to-b Internet e-mail power. The advertising network said it has signed more than 65 customers to its DARTmail service since its third-quarter 2000 launch. The company also has added 120 e-mail newsletter publishers to the mix. Most believe e-mail will be most powerful in b-to-b, since it enables one-to-one marketing with business buyers and those who influence purchases.
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