Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


DoubleClick unveils SiteAdvance 3.0

Published on .

New York—DoubleClick Wednesday launched SiteAdvance 3.0, an updated version of its hosted Web measurement and analysis solution.

Marketers use SiteAdvance to analyze the interaction among their marketing programs, site traffic and online conversions. The enhanced version adds a query tool with customized reporting and conversion metrics and a new user interface.

Court Cunningham, senior VP-marketing automation at DoubleClick, said the company plans to roll out two more SiteAdvance product upgrades before next spring.

—Carol Krol

Most Popular
In this article: