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DoubleClick unveils SiteAdvance 3.0

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New York—DoubleClick Wednesday launched SiteAdvance 3.0, an updated version of its hosted Web measurement and analysis solution.

Marketers use SiteAdvance to analyze the interaction among their marketing programs, site traffic and online conversions. The enhanced version adds a query tool with customized reporting and conversion metrics and a new user interface.

Court Cunningham, senior VP-marketing automation at DoubleClick, said the company plans to roll out two more SiteAdvance product upgrades before next spring.

—Carol Krol

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