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BtoB

Dow Chemical debuts 'Solutionism' campaign

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Chicago—Dow Chemical Co. has launched a marketing campaign with the theme “Solutionism: The New Optimism.” The integrated campaign was developed by Draftfcb Chicago and includes TV, print, online and mobile. The campaign illustrates how Dow provides solutions to help solve some of the world's most pressing global challenges, such as efficient energy and feeding the planet. The campaign is part of Dow's broader “Human Element” campaign. The budget was undisclosed.
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