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Dow debuts Olympic spot

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Chicago—Dow Chemical Co. broke a 60-second Olympic-themed TV spot Tuesday night during Major League Baseball's All-Star game on Fox Sports. The spot, created by Draftfcb Chicago, promotes Dow as a worldwide partner of the London 2012 Summer Olympics. The spot is part of Dow's “Solutionism” campaign, launched earlier this year and designed to show how the company provides sustainable products for the planet. In the spot, a topiary character travels to London to train for the Olympic Games, while voice-over intones, “Even the planet has an Olympic dream.” As a worldwide partner—and the official chemistry company of the games—Dow provides energy-efficient products for the Olympic Village and Olympic Stadium in London, such as high-performance artificial grass, insulation materials and industrial coatings.
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