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BtoB

Dow Jones adds industry-specific sections to MarketWatch

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New York—Dow Jones & Co. announced Monday that it has launched a series of advertising sponsored, industry-specific sections—as well as personal-finance areas—on its MarketWatch site. MarketWatch’s main navigation tabs include two subchannels: "Life & Money" and "Industries. "Life & Money" contains sections on travel, banking, careers and small business. "Industries" contains sections on technology (co-branded with CNET), automobiles, health care and retail. All these sections offer co-branding and advertising-sponsorship opportunities. BMW of North America is a charter sponsor of the automobiles section; Verizon Wireless currently sponsors the travel section.

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