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BtoB

Dow Jones develops brand campaign for Royal Bank of Scotland

Published on .

New York—The Royal Bank of Scotland Tuesday introduced an ad campaign developed with Dow Jones & Co. that uses the media company's print and video properties. The campaign, titled "Make it happen," features online video interviews with prominent business leaders who have appeared in The Wall Street Journal, along with print ads driving readers to a special RBS microsite. Ads are appearing in the Journal and Barron's in print and online. The campaign, created by Dow Jones Integrated Solutions, will run through the end of the year.
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