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BtoB

Dow Jones extends lease of ‘zipper’ sign in Times Square

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New York—Dow Jones & Co. announced Thursday that it has signed a 10-year extension of its lease to operate the electronic "zipper" sign that displays news headlines in Times Square in Manhattan. The lease runs through the end of 2016.

In addition to extending its lease, Dow Jones restructured the news feed for the zipper. Headlines now are auto-published with feeds from the Wall Street Journal Online, Associated Press and AccuWeather.com, which recently partnered with MarketWatch Licensing Services to supply weather forecasts for the zipper.

Dow Jones began operating the news sign that wraps around the 22-story building at One Times Square in June 1995. The zipper has been flashing news headlines in Times Square almost continuously since 1928.

—Sean Callahan

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