“We're probably going to do an official launch soon and move to attract both users and publishers,” said John Yates, senior director of Dow Jones Reprint Solutions. During the beta period, the site has offered content from Dow Jones, the Associated Press and b-to-b publisher SourceMedia, whose titles include American Banker, The Bond Buyer and Investment Dealer's Digest.
Factiva content partners will not automatically be included in Reprint Portal. “We cannot serve someone's content on ReprintPortal.com without a contract in place,” Yates said.
While Dow Jones expects to capture a small percentage of the reprint revenue generated by Reprint Portal, “the lion's share” will be returned to the content owners.
“The portal has great strategic value for Factiva as a way to give something back to the publishers who participate in the service,” Yates said. For publishers that license content to Factiva, “this is a way to get more value from the aggregation of their content.”
Dow Jones' goal is not to compete with publishers or their existing reprint partners. Rather, the plan is “to drive incremental orders for publishers,” Yates said.
“Publishers want to preserve the revenue stream from their reprints, not surprisingly,” he said. In cases where Reprint Portal is presenting opportunities publishers would not otherwise have received, “we're hoping to participate at some very reasonable level in those revenue streams,” he said.
Reprint Portal will basically follow the DJReprints.com model. “Publishers obviously don't build sites primarily for archives and ordering content, so it's a lot easier to go to DJReprints.com to find and license content,” Yates explained, adding that 60% to 80% of the reprint order quantity at Dow Jones comes via the reprints site rather than the news sites.
Reprint Portal will not handle fulfillment. Content partners will be able to choose either Copyright Clearing Center's RightsLink or iCopyright to capture orders from Reprint Portal and take them through whatever process or vendor a publisher chooses.
The site allows the potential customer to search for content by publication, date range and keywords. The search displays a series of headlines. Once consumers click on a particular story, they can view the headline, byline, story length and a snippet of the story. Directly under the summary are quick links for using the content in print, e-mail, on a Web site or to “republish,” an option that helps the undecided choose among print, online and other options. Once the person clicks to place the order, it is handed off to RightsLink or iCopyright.