New York—Dow Jones & Co. announced the launch of Dow Jones Integrated Solutions. The DJIS team will develop customized programs for marketers that can include a range of Dow Jones brands, including The Wall Street Journal, Barron’s, SmartMoney, The Wall Street Journal Online at WSJ.com, The Wall Street Journal Radio Network and CNBC.
The company said clients that purchase integrated marketing programs comprising three or more Dow Jones or affiliate publications—and spend incremental marketing dollars—will receive a "growth reward" discount on this spending.
Matt Goldberg, executive director, will head the DJIS team.
Dow Jones also announced that Amy L. Wolfcale has been named VP-corporate communications. She succeeds Brigitte Trafford, who recently left the company to reunite with her family in England.
Most recently, Wolfcale was the director of communications for Money Magazine, a unit of Time Warner, where she managed publicity for the brand.