Dow Jones names Porter Novelli agency of record for launch of ‘WSJ Weekend Edition’

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New York—Dow Jones & Co. announced Monday that Porter Novelli, an Omnicom Group company, has been named public relations agency of record for the launch of The Wall Street Journal’s Weekend Edition on Saturday, Sept. 17. "We selected Porter Novelli for its experience and talent in understanding the multiple stakeholders that we need to address during this pivotal launch," said Amy L. Wolfcale, VP-corporate communications, in a statement. In addition to Porter Novelli, the Journal has engaged Berlin Cameron for advertising and Jack Morton for events planning.

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