×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Dow Jones names Porter Novelli agency of record for launch of ‘WSJ Weekend Edition’

Published on .

Most Popular

New York—Dow Jones & Co. announced Monday that Porter Novelli, an Omnicom Group company, has been named public relations agency of record for the launch of The Wall Street Journal’s Weekend Edition on Saturday, Sept. 17. "We selected Porter Novelli for its experience and talent in understanding the multiple stakeholders that we need to address during this pivotal launch," said Amy L. Wolfcale, VP-corporate communications, in a statement. In addition to Porter Novelli, the Journal has engaged Berlin Cameron for advertising and Jack Morton for events planning.

In this article: