Hearst and Dow Jones, which is owned by News Corp., have been partners in the publication for almost 20 years. The story said a deal could be announced in days.
“Hearst Corp. and Dow Jones have been partners since 1991 and have regularly discussed what is best for the SmartMoney brand. We are in talks to transition SmartMoney 100% to Dow Jones ownership, where it will be aligned with our other personal finance properties. A specific time line hasn’t been determined,” Dow Jones said in a statement. Separately, The Wall Street Journal Digital Network announced Wednesday the launch of Digits, a daily, live online news broadcast focusing on technology news. Beginning today, Digits will air live on weekdays at 1 p.m. ET. The program, hosted by Stacey Delo of MarketWatch, will be available on AllThingsD.com, Barrons.com, Dow Jones Newswires, MarketWatch.com and WSJ.com.