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Dow Jones picks Zannino to succeed Kann

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As he prepares to take the helm of Dow Jones & Co. next month, incoming CEO Richard Zannino says he will move aggressively to integrate the publisher's print and online sales staffs. By wedding the two sides more effectively, Zannino is betting the company will be able to stem the advertising losses that have led to a prolonged slump and caused five straight quarters of profit declines.

"We have lots of properties in print, online and radio, and need a strategy to do more selling on a combined basis," Zannino, 47, said in an interview on Jan. 3 after it was announced he was being promoted from COO to succeed CEO Peter Kann.

Zannino, who takes over as CEO on Feb. 1, will be the first nonjournalist to run Dow Jones since 1933. He joined the company in 2001 as chief financial officer after holding senior finance, strategy and operating positions at Liz Claiborne, General Signal Corp., Saks Holdings and Peter Kiewit Sons.

Kann, 63, will remain chairman of the company until 2007, when he reaches the company's mandatory retirement age of 65. A new chairman has not been named, nor a new COO. Dow Jones also announced that Karen Elliott House, senior VP-publisher of The Wall Street Journal, is retiring from the company.

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