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Dow Jones purchases Reuters’ interest in Factiva, to expand color ad pages in ‘Wall Street Journal’

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New York—Dow Jones & Co. said last week it has signed a definitive agreement to acquire Reuters’ 50% interest in news database Factiva for $160 million. The deal is expected to close by the end of the year. Along with the announced sale of six of its Ottaway community newspapers—also expected to close by the end of the year—the Factiva deal will reduce Dow Jones’ reliance on print revenue from roughly 70% of total revenue this year to about 60% in 2007, the company said. Meanwhile, Dow Jones' The Wall Street Journal announced a two-year, $30 million project to expand color pages for advertisers starting in January 2009. The number of color pages offered advertisers will increase to 168 per week, a 17% hike from the current volume. The move will mark the first color expansion for the Journal's advertisers since 2002.

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