Advertising continued to decline virtually across the board at Dow Jonesâ publications. National advertising pages per issue in Barronâs declined 13.9% in July compared with July 2001. Year-to-date advertising volume at Barron's declined 15.7% on a per-issue basis. The Wall Street Journal Europe's per-issue linage declined 25.8% in July, and year-to-date total linage declined 32.2%. The Asian Wall Street Journal's per-issue linage declined 35.9% in July, and year-to-date total linage declined 35.1%.
Separately, The Wall Street Journal this week broke ads in print and online at WSJ.com to educate the advertising industry about the effectiveness of the Internet as a branding medium. The ad features Dynamic Logic Inc. president Nick Nyhan discussing the effectiveness of online advertising in boosting brand awareness and purchase intent.