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Dow Jones reports lower U.S. linage

Published on .

New York--Continuing a streak of declines in the U.S., Dow Jones & Co. reported Monday that advertising linage at The Wall Street Journal’s U.S. edition declined 10% last month compared with August 2002.

Year-to-date advertising linage was down 8.9% compared with the same period last year.

At Barron's, national advertising pages decreased 5.4%per issue in August; year-to-date linage declined 19.9%.

Overseas, Dow Jones’ properties showed stronger results, with The Wall Street Journal Europe's linage up 9.6% per issue in August and year-to-date total linage up 11.9%. The Asian Wall Street Journal's linage increased 11.5% per issue in August and year-to-date total linage increased 3.5%.

Dow Jones said that business in both Europe and Asia is being driven by the Journal's global advertising rate program.

Despite the dip in U.S. linage in August, Dow Jones will maintain its guidance for The Wall Street Journal’s total linage in the third quarter to be flat to up slightly over last year, said Rich Zannino, Dow Jones exec VP-COO.

--Sean Callahan

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