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BtoB

Dow Jones reports mixed linage results for January

Published on .

New York—Dow Jones & Co. reported Thursday that advertising linage at The Wall Street Journal declined 5.2% last month compared with January 2004.

Financial advertising linage decreased 15.2%, and technology fell off 18.4%.

In the general advertising category, January linage increased 4.5% due in part to increases in several b-to-b categories including industrial equipment, government, office products and media.

At Barron’s, total national advertising pages increased 26.9% in January (up 1.5% per issue) due to one extra issue and increased financial advertising.

The Wall Street Journal Europe’s linage decreased 0.5% in January, while The Asian Wall Street Journal’s linage increased 18.3% (up 7.0% per issue) due to two additional publishing days along with an increase in financial advertising.

—Sean Callahan

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