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BtoB

Dow Jones reports rise in October ad volume at ‘The Wall Street Journal’

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New York—Advertising linage at The Wall Street Journal, including “Weekend Edition,” rose 1.1% in October, compared with a year earlier, fueled by increases in classified and technology advertising but offset by decreases in financial and general advertising. Classified advertising, which was up 15% in October, got a boost from real estate, while tech advertising was up 5%, primarily due to gains in personal computers, office products, consumer electronics and communications advertising. Financial advertising fell 8% because of weak wholesale and retail advertising. General advertising declined 4% due to decreases in automotive and luxury goods advertising.
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