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BtoB

Dow Jones rolls out ad campaign for Factiva

Published on .

New York—News Corp.’s Dow Jones & Co. debuted a new ad campaign for its Factiva database. Targeting business researchers and knowledge workers, the campaign uses the tagline “the intelligence engine.” The budget for the campaign was not disclosed.

The effort, created in-house, is appearing in print in Fortune, Harvard Business Review, Times of London and The Wall Street Journal. In addition to print, the campaign, which will run through December, includes trade shows, direct mail, customer events, social media and search engine marketing.

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